Customer Purchasing Behavior Using Sequential Pattern Mining Technique

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Provided by: International Journal of Computer Applications
Topic: Data Management
Format: PDF
In this competitive world, wherever each organization or company must improve the people for collaborating within the market. For this improvement, they would like to grasp the client purchasing behavior. Presently data processing provides several techniques to enhance it. This paper is to shortcoming of the "Frequent pattern mining technique" and use the "Sequential pattern mining technique" to enhance the client purchasing behavior. Because Apriori generate millions of candidate sets and scan the group action information repeatedly and FP-growth generate the large no. of projected database.
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