Customer Retention Based on the Number of Purchase: A Data Mining Approach

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Provided by: Creative Commons
Topic: Data Management
Format: PDF
In this paper, the authors aim at finding the relationship between the numbers of purchase and the customer's income. The data mining tools were applied in the study to find those customers who bought more than one life insurance policy and represented the signs of good payments at the same time. In this paper, the data mining tools were employed based on CRISPDM methodology. The K-means algorithm was used for classification and the prediction was based on a proposed formula in Excel worksheet.
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