Customer's Adoption of Mobile-Commerce A Study on Emerging Economy

Provided by: International Academy Publishing (IAP)
Topic: Developer
Format: PDF
Today, mobile communication technologies provide immense additional scope for consumers' banking transactions due to their always-on functionality and the option to access bank's facilities anytime and anywhere. Mobile banking is a subset of electronic banking which underlies not only the determinants of the banking business but also the special conditions of mobile commerce. It is the latest and most innovative service offered by the banks. But not enough study has been done to known regarding how customers perceive and evaluate electronically delivered mobile banking services.

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