Blue Ocean Publication
The usage of social media is increasing exponentially to satisfy the social needs of internet users, at the same time it has also increased the opportunities for corporate to market their products and services in a personalized way. The past record shows that social media has contributed significantly in changing the perception of customers in buying process. Organizations can't ignore the growing importance of social networking sites on the buying behavior of customers. This paper is an attempt to examine the extent of social media in making/influencing buying decision of customers.