Big Data presents a massive opportunity. Your customers—who have come to expect a high level of responsiveness thanks to the consumerization of IT— demand that information and offers be custom-tailored to their needs. At the same time, IT must move from being a cost center to a value creator by enhancing sales, marketing, the supply chain, human resources, finance, and many other facets of the enterprise, including IT itself. But it’s impossible to support the level of analytics required to meet these expectations with a traditional IT infrastructure.
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