Data Mining in Social Networking Sites : A Social Media Mining Approach to Generate Effective Business Strategies

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Provided by: Academic Science
Topic: Big Data
Format: PDF
Mining social media is a new plan to boom business. The social media houses vast amount of user-generated data which can be used for data mining. Marketing enthusiasts are searching for means to utilize these mined business information for the intake of their sales/marketing and advertising teams. The mined information from social platforms can considerably impact business strategy of any business enterprise. In this paper the authors have attempted to quantify and classify such approaches by different authors.
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