Both the scalability and flexibility of public cloud infrastructure has enabled businesses to unleash the potential of data assets with greater pace and cost-effectiveness. Migration of critical business use-cases from on-premise platforms to the public cloud has raised concerns around data security specifically around Personal Data Protection and Personally Identifiable Information (PII) for critical data assets.

This whitepaper highlights key business impacts and challenges in managing Personal and PII data, and provides solution approaches to identify, govern and manage data privacy in the case of hybrid data architectures using a SAS Data Management solution.