Washington Trust Bank
The last few decades has seen a huge transformation in the way businesses are conducted. There has been a paradigm shift from product portfolio based marketing strategies to customer focused marketing strategies. The growth and diversity of the market has greatly profited consumers through higher availability, better quality and lower prices. The same factors however has made it more difficult for businesses to maintain their competitive edge over one another and hence has forced them to think beyond their product portfolio and look at other means to gain higher visibility and customer satisfaction, maintaining all the while their core advantages on pricing and product through improved and more efficient methods of manufacturing and distribution.