Online merchandisers face numerous challenges: They have to achieve a full understanding of customers, markets and competitors; keep track of dozens of disparate data streams in a fast-moving market; and try to make sense of the information in time to act on it.

Today’s merchandising operations will benefit from cognitive commerce — the ability to analyze structured and unstructured data from multiple sources, understand customer behavior, and predict trends and outcomes to achieve five key benefits:

• Deeper customer relationships
• Increased sales
• Rapid response to market opportunities and trends
• Dynamic price optimization
• Intelligent and optimized order fulfillment

In this infographic, we explore the rapid growth in online commerce and shopping via mobile devices, illustrating the importance of a cognitive solution that enables merchandisers to reach customers with the right messages, offers, and products exactly when they want them.