Delight Customers, Streamline Sales with Cognitive Commerce

Provided by: IBM
Topic: Data Management
Format: PDF
Online merchandisers face numerous challenges: They have to achieve a full understanding of customers, markets and competitors; keep track of dozens of disparate data streams in a fast-moving market; and try to make sense of the information in time to act on it.

Today’s merchandising operations will benefit from cognitive commerce -- the ability to analyze structured and unstructured data from multiple sources, understand customer behavior, and predict trends and outcomes to achieve five key benefits:

  • Deeper customer relationships
  • Increased sales
  • Rapid response to market opportunities and trends
  • Dynamic price optimization
  • Intelligent and optimized order fulfillment

In this infographic, we explore the rapid growth in online commerce and shopping via mobile devices, illustrating the importance of a cognitive solution that enables merchandisers to reach customers with the right messages, offers, and products exactly when they want them.

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