Ovum’s ICT Enterprise Insights 2018/19 survey indicates that creating a highly profitable, and scalable, live engagement ecosystem is the top business priority for 41% of media enterprises over
the next 12–18 months. The survey also reveals how media enterprises’ margins come under pressure as they try to maintain market position despite rising content acquisition costs and audience
fragmentation. In 2018, 15% of media enterprises invested in transformation projects to move one or more of their content supply chain workflows to IP networks.

However, the demand for re-engineering the live media transport workflow is not only to lower the total cost of ownership (TCO), but also deliver unprecedented premium quality of service (QoS) and quality of experience (QoE) – irrespective of location, device, and network – as user expectations, across the content lifecycle, continue to grow.

Ovum believes that embracing an agile backbone along with live media transport solutions over IP, which enable broadcast experiences with zero latency, will help media companies deliver against QoS and QoE demands, and help them achieve greater operational productivity, better remote media workflow collaboration, and optimized traffic volume management.