The recent hype around "modern" business intelligence (BI) and analytics platforms has left some confused and even questioning their BI strategy. This newsletter sheds light on how the demand for business users to do analytics on their own has given rise to "modern BI." The market is flooded with novel analytic tools for every purpose and every user, and many top-performing traditional platforms have evolved to meet the "modern BI" definition and are providing new opportunities to drive better business outcomes and improve productivity. Cognos Analytics is one such example. IBM has invested significantly in the last few years to bring to market new offerings that package the best attributes of traditional BI and data discovery in engaging new user experiences, opening the door to new users and analytic success.