E-commerce has been with increasing accessibility of the internet in almost every corner of the world. Despite this fact, up to now in most successful e-commerce systems. Humans are still in the loop to make the most important decision in various activities within a business transaction. The development of computer science and network technology, and the rapid emergence of e-commerce bring limitless business opportunity to trade company. For the trade company, any consumer-related information is very valuable, but searching for the enormous amount of data restricts the development of e-commerce.