Detecting Click Fraud in Online Advertising: A Data Mining Approach
Advances in data management and web technologies have rendered online advertising as the ideal choice for small and large businesses to effectively target the appropriate marketing segments on the fly. The main coordinator in this setting is the advertising commissioner (also known as ad network), acting as a broker between advertisers and content publishers. An advertiser plans a budget, provides the commissioner with advertisements, and agrees on a commission for every customer action (e.g., clicking an ad, filling a form, bidding in an auction, etc.).