Developing a Framework for Exploring Factors Affecting on Trust in M-Commerce Using Analytic Hierarchy Process

Provided by: Academic Hosting & Event Management Solutions
Topic: Mobility
Format: PDF
Mobile commerce is a developing and maturing area of electronic Commerce, where customers and vendors can interact via the service providers through a wireless network and mobile devices for information retrieval and transaction processing. In mobile transactions trust is an essential constituent in mobile commerce transactions. This paper aims to clarify the factors that affect on trust in mobile commerce, and then evaluate and asses these factors by AHP method. This paper provides a theory based framework that helps to customers to make a right decision while they would like to shop via mobile facilities in mobile browsers.

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