Developing New Clients
Researches indicate that most salespeople do recognize the importance of networking. However, they do not understand the strategic importance of approaching networking properly. It has been widely observed that most salespeople focus on collecting maximum business cards, discarding the non-buyers, and focusing on selling the rest. They think that networking is a sales related activity. Experts suggest that networking is much more than a sales activity. The paper elucidates five rules towards successful networking.