Developing Relationship Marketing in the Banks through the Implementation of CRM

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Provided by: Creative Commons
Topic: Developer
Format: PDF
Today customer relationship management is one of the hot topics in marketing and information systems. It is a business strategy that provides the enterprises a complete view of customer data base. It links people, process, and technology to optimize the enterprises revenue and profit by providing maximum customer satisfactions. Banking being a service oriented industry; must fully understand the customer needs and requirement for good customer services for the benefit of customers and the banks. The aims of CRM are to satisfy, retain, and create repurchase intention and loyalty to the customers on the services offered by the banks.
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