Developing Therapy-Based IT Adoption Model for Microenterprises
In Malaysia, microenterprises contribute to almost 80% of the national business establishment. While studies have consistently reported information technology plays an important role in flourishing business operations, the majority of microenterprises in Malaysia still have not utilized the IT to its full capacity. In this case, two significant factors have been recognized; lack of IT skills and knowledge and the degree of the IT application complexity. Therefore, to encourage consistent IT adoption among this group, a unique approach based on SOPHIE clinical therapy method was proposed as an intervention program. However, since adopting the clinical approach is different from a regular IT training and is not a common IT adoption technique, a situational analysis should be conducted to understand the specific issues of the microenterprises.