Development of Decision Support System Model as a Liaison for Virtuous Customer Relationship Management

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Provided by: International Journal of Advanced Research in Computer Science and Software Engineering (IJARCSSE)
Topic: E-Commerce
Format: PDF
In this contemporary technology era, organizations are designing and developing the dimensional models to better understand their customer's behavior. In this context, customer relationship data models helps the organizations to find out how the customers are solicited, their response, the magnitude of their response etc., This paper emphasizes on developing a decision support system for CRM (Customer Relationship Management) .The scope of the base project extends from designing a data warehouse, populating, implementing the prototype and helping it evolve subsequently.
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