Digital Identity Security Assurance: How to Keep Your Customer Data Secure

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Provided by: Akamai
Topic: Security
Format: PDF
Digital identity and customer profile management are central to every company’s digital transformation. Customer identities, and the personal data associated with them, are among the most critical and valuable assets of any organization. Securing these digital identities from registration to later stages of the customer relationship — and ensuring ongoing business value from the associated data — are crucial for business success.

In managing digital identities and building consumer trust, companies need to apply the highest security measures to protect themselves and their customers. In the worst-case scenario, customers could become victims of identity theft, with potentially significant impact on their financial, professional, and personal safety.

All of which have the potential to lead not only to the loss of trust, but also to liability charges and class-action lawsuits against the business.Securing digital identities is crucial for business success. Learn more.
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