Digital Transformation in Sales: Evolving the Art of Customer Engagement

Provided by: Microsoft Corporation Topic: Software Format: HTML
For sales organizations, customer engagement is about more than touch points—it’s about everything that happens in between personal and digital encounters. Customer engagement requires an organization-wide commitment to creating meaningful connections, building relationships, and nurturing those relationships to establish trust and keep your brand top-of mind.

Customer engagement drives every interaction, every process, and every decision—and it’s the key to driving sales. In fact, respondents from a May 2016 Microsoft survey of sales leaders across multiple industries ranked customer engagement the #1 driving force behind sales versus tactical drivers like automation and productivity.

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