Digital Transformation in Sales: Evolving the Art of Customer Engagement

For sales organizations, customer engagement is about more than touch points—it’s about everything that happens in between personal and digital encounters. Customer engagement requires an organization-wide commitment to creating meaningful connections, building relationships, and nurturing those relationships to establish trust and keep your brand top-of mind.

Customer engagement drives every interaction, every process, and every decision—and it’s the key to driving sales. In fact, respondents from a May 2016 Microsoft survey of sales leaders across multiple industries ranked customer engagement the #1 driving force behind sales versus tactical drivers like automation and productivity.

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