The data driven world is here. What will RDF's place therein be? In this paper, the authors explore the inevitable coming together of RDF, analytic oriented databasing, web scale computing and reasoning. To warehouse, analyze, publish and subscribe to anything anywhere, draw conclusions and distill knowledge. This is the challenge. As a first part of a response, they show how they attain a space consumption of just under 6 bytes per quad of RDF data extracted from the archetypal TPC H benchmark data set and how they get comparable query times with the data stored in relational and RDF forms in Virtuoso.