Driving Productivity Gains in your Business: IT Solutions for Midmarket Business

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Provided by: Dell Technologies and Microsoft
Topic: Digital Transformation
Format: PDF

Midmarket firms are a primary force in local and national economies – but they are often constrained by a lack of targeted strategic inputs, especially with respect to the business impact of IT investments. Large enterprises are able to combine internal, cross-functional specialist teams with advice from management consultants to develop strategy blueprints. Small businesses are typically reacting to immediate requirements; strategy is not a primary consideration. Midmarket firms, though, have need of strategic framework to prioritize and align investments (inside and outside of IT). They often rely on IT resellers and consultants – smaller companies that are focused on addressing single ‘point’ requirements rather than business-wide issues – for insight on specific technology solutions, but may struggle to obtain a more holistic view of IT/business strategy drivers and opportunities.

The Proaction series is intended to address this gap. Using data collected from its extensive, global research on midmarket firms and the deep experience of its principals and analysts, Techaisle has developed reports focused on key IT/business issues: productivity, cost and profitability, innovation and quality, and new customer acquisition. Each report follows a framework designed to address the needs of midmarket organizations.

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