Consumer devices increasingly are "Smart" and hence offer services that can interwork with and/or be controlled by others. However, the full exploitation of the inherent opportunities this offers, is hurdled by a number of potential limitations. The interface towards the device might be vendor and even device specific, implying that extra effort is needed to support a specific device. Standardization efforts try to avoid this problem, but within a certain standard ecosystem the level of interoperability can vary (i.e. devices carrying the same standard logo are not necessarily interoperable). Different application domains (e.g. multimedia vs. energy management) today have their own standards, thus limiting trans-sector innovation because of the additional effort required to integrate devices from traditionally different domains into novel applications.