Dynamic Trust for Secure E-Shopping in Semantic Web

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Provided by: International Journal of Computer Applications
Topic: Security
Format: PDF
"In the present scenario, electronic shopping has become a trend which is easy and time-saving. Such convenient services on web and the products provided by sellers are trustworthy or not are very important for buyers to know. Seller can even increase their product rating by acting as a buyer or can decrease the rating of the users competitor's product. Also a buyer can also give the wrong feedback. So it is difficult to trust such e-products and user's feedback. In this paper, a dynamic trustworthy framework rectifies lack of static trust in semantic web scenario on the basis of the trust level of users (buyers and sellers)."
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