Dynamic Weighted Trust Evaluation Model for C2C Electronic Commerce Based on Bidirectional Authentication Mechanism

Provided by: Science & Engineering Research Support soCiety (SERSC)
Topic: E-Commerce
Format: PDF
There are some dynamic credit evaluation models of C2C electronic commerce, took the trade time and trade value into account but no consideration about evaluation user type. In fact, the evaluation user type actually has a great influence on authenticity of evaluation information. In this paper, the credibility evaluation model of C2C electronic commerce has some improvements based on some existing dynamic credit evaluation models, in the model the bidirectional real-name authentication is designed, this authentication ensures credibility of evaluation during the trading.

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