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Running a successful business online depends on the nature of the e-commerce platform you choose for your store. The year 2016 has seen the rise of sites which have been giving the biggest players in the game a run for their money. Start-up businesses and businesses looking to explore the online market are fortunate enough to have a variety of platforms to choose from. However, with growing competition and advancements in technology used for e-commerce over the years, the expectations of consumers have increased manifold. Choosing the perfect platform now depends on multiple factors.