In this paper, the author's analyses content based recommendation for e-commerce site. Recommendation system use to generate recommendation of the product that customer may want to buy. This system increase the sale of vendor and easy to find product from available product. Association rule mining and clustering technique use to make real time recommendation system. From the user's transaction data-set they can generate rules for customer buying tendency. Based on customer purchased product and customer profile, they can generate recommendation using association rule mining technique.