E-Commerce Technology Innovation Resistance on Perceived Control and Risk

Provided by: AICIT
Topic: Developer
Format: PDF
When e-commerce confronted with the renovation of technology, it is very essential for businesses to develop innovative services to cope with customers' evolving demands and to create customers' value. Self-Service Technologies (SSTs), such as Multiple Media Kiosks (MMK) and Smart Vending Machines (SVM) appear to follow this trend. However, despite companies' efforts to persuade their customers to adopt the new SSTs, consumers will neither use the new technologies nor see these changes as improvements, especially in Taiwan. According to the literature review, very little is known about factors influencing customer usage of these SSTs options.

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