E-Commerce Technology Investment Priorities for the Midsize Enterprise: A Research Study
As consumers' options for researching and purchasing products or services have expanded, the Web has emerged as one of the most critical touch points within the broader cross-channel shopping experience. Today, fast-growing companies are targeting the online channel as strategic to their business growth. Many such organizations are starting to feel the growing pains associated with first-generation e-business Websites that no longer support their needs while, at the same time, e-business is rapidly becoming more complex and more competitive. To differentiate from competitors and capitalize on Web growth opportunities, these merchants are investing in new technologies, services, and business tools that empower them with more control and greater agility to improve the customer experience.