International Academy Publishing (IAP)
E-commerce changes the way organizations do business. Recognizing the significance of E-commerce contributions to the nation's economic growth, the Iranian government introduced some solutions to increase the practice of E-commerce. They effort to encourage public and private enterprises to adopt E-commerce as a tool to be more competitive in global markets. One of tools regarding E-commerce is E-mail marketing. E-mail marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fund-raising messages to an audience.