East Meets West: The Convergence of Western and Traditional Chinese Medicines

From acupuncture and acupressure to homeopathy, naturopathy, chiropractic, massage therapy, botanicals, and herbal teas and supplements - Western consumers have indicated their desire for less intrusive, more preventive, wellness-focused, and systemic approaches to health care. The paper depicts that to address the innovation and IP protection deficits, the Chinese government is reconsidering its IP laws, investing in TCM research and promoting TCM as a national heritage. Increased numbers of Chinese companies and universities are collaborating with Asia, Europe, and U.S.based organizations.

Provided by: Ernst & Young Topic: Software Date Added: Jul 2005 Format: PDF

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