eBook: Busting the Top 10 Myths of Omnichannel Customer Engagement

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Provided by: Genesys
Topic: Enterprise Software
Format: PDF

Call centers of yesterday have evolved into multichannel contact centers and a few have transformed into omnichannel engagement centers. Understanding the difference between “multichannel” and “omnichannel" is key to designing and delivering omnichannel customer experiences for today’s tech-savvy customers expect.

Download this eBook to get a deep dive into the top 10 myths of omnichannel customer engagement. Learn which myths to avoid such as:
  • A multichannel contact center is the same as an omnichannel contact center
  • Omnichannel customer engagement is the responsibility of the CRM
  • Implementing omnichannel customer engagement is complex and expensive
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