Over the years, QuickBooks has become the de facto standard financial software for small businesses, with more than 5 million businesses using it. QuickBooks is the best fit for many businesses on day one, but is it the right choice to enable rapidly growing businesses to sustain and accelerate growth? In many instances, QuickBooks is inadequate. It lacks many of the capabilities that growing businesses need and provides limited real-time visibility into essential business information. Because of QuickBooks’ limitations, companies are often forced to grow by adding more systems or applications for specific purposes—which often aren’t integrated with each other—and may revise or attempt to automate certain business processes. This can result in a complex “applications hairball” that’s rife with manual tasks and bottlenecks increases the risks of errors, can hurt the customer experience, and can limit growth.