With the current state of the economy causing unrelenting pressure to cut costs, companies are forced to do more with less and seek maximum return from existing software investments. Yet businesses continue to demand new solutions and innovation even as IT resources are reduced. Companies are welcoming the increased business value, lowered total cost of ownership of IT solutions, and minimized risk that comes along with next-generation support services. Day-to-day activities are transformed from reactive to proactive, and resources are freed up to focus on helping the company reach its corporate goals and objectives. IT executives in this paper explain how now more than ever support services play a critical role in helping companies reap value from current technology investments and minimize risk.