University of Stirling
The digital marketplace is a market-based framework where network operators offer communications services with competition at the call level. It strives to address a tussle between the actors involved in a heterogeneous wireless access network. However, as with any market-like institution, it is vital to analyze the digital marketplace from the strategic perspective to ensure that all shortcomings are removed prior to implementation. In this paper, the authors analyze the selling mechanism proposed in the digital marketplace. The mechanism is based on a procurement first-price sealed-bid auction where the network operators represent the sellers/bidders, and the end-user of a wireless service is the buyer.