This white paper demonstrates the business, financial, and technology advantages of running IBM Business Intelligence Analytics in IBM POWER8 environments. Test results which demonstrate that IBM POWER8 yields significant processing advantages over Intel’s latest processor technology, the x86 Ivy Bridge, are presented. Conclusions are based upon running a real-world telecommunications analytics workload. Total Cost of Ownership and Acquisition (TCO/TCA) advantages are highlighted. Brief descriptions of IBM Cognos and DB2 with BLU Acceleration are also presented, along with guidelines for understanding the business challenges these products address, when they should be utilized, and the benefits IBM customers can anticipate.