Effect of Visual Merchandising on Consumer Buying Behaviour

Provided by: Global Journals
Topic: Developer
Format: PDF
The retailers are facing an intense competitive market place and as a consequence, they find many difficulties to differentiate their stores. Retail store elements such as color, lighting and visual merchandising have always been considered as having immediate effects on the buying decision making process. Visual merchandising is the presentation of a store and its merchandise in such a manner that will attract the attention of potential customers. Visual merchandising utilizes displays, color, lighting, smells, sounds, digital technology and interactive elements to catch customers' attention and persuade them to make purchases.

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