Effectiveness of Digital Marketing in the Challenging Age: An Empirical Study

Provided by: Research Leap
Topic: E-Commerce
Format: PDF
Marketers are faced with new challenges and opportunities within this digital age. Digital marketing is the utilization of electronic media by the marketers to promote the products or services into the market. The main objective of digital marketing is attracting customers and allowing them to interact with the brand through digital media. This paper focuses on the importance of digital marketing for both marketers and consumers. They examine the effect of digital marketing on the firms' sales. Additionally, the differences between traditional marketing and digital marketing in this paper are presented.

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