In cloud computing, load balancing is required to distribute the local workload evenly across all the nodes. It helps to achieve a high user satisfaction and resource utilization ratio by ensuring an efficient and fair allocation of every computing resource. Proper load balancing aids in minimizing resource consumption, implementing fail-over, enabling scalability, avoiding bottlenecks etc. In this paper, the authors proposed and implemented new service broker (DC selection) algorithm in cloud computing. Also, they compare the results of proposed technique with existing technique.