Forrester’s newest study, commissioned by Adobe, shows that marketing firms need to make a strong pivot when it comes to email marketing and to focus on the customer experience. Old tactics are failing to keep consumers engaged. It’s more important than ever that companies become customer obsessed — it’s a leading indicator of revenue growth.

In this study you’ll learn:

• How to better meet consumer needs with email
• How your bottom line can be impacted
• How to gain a clear vision of customer experience
• How to use email marketing as a strategic asset for innovation

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