Emerging Trends in Web Conferencing: Consumerisation and Convergence Reshape the Market
In Web conferencing, emerging technology trends continue to reshape the market. BYOA is leading to a proliferation of non-sanctioned applications forcing IT to evaluate user-led solutions in its decision-making process. This is turning technology users and line-of-business heads into key influencers and, in some cases, decision-makers.
In 2015, underpinned by the impact of this consumerisation, application convergence, cloud, mobility, and social technologies, the Web conferencing market remains a hotbed of activity undergoing significant shifts in technology and user adoption.