Empowered Customers Drive Collaborative Business

Businesses are under increasing pressure by their customers to adapt. Mobile devices and growing use of the Web have changed customer expectations, with increased access to information and new customer experiences raising the bar for companies across verticals and regions.

This report evaluates how businesses are changing in the face of today's business environment and makes recommendations on how your organisation can successfully adapt to changing customers and sustain and take advantage of rapid consumer and technological changes.

Provided by: IBM Topic: Big Data Date Added: Nov 2012 Format: PDF

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