New research, conducted by Microsoft, looks at the complexities of the modern sales process and shows that even with advances in sales technology capabilities, sellers are still missing the mark on what is actually important to buyers—and worse, sellers often don’t realize it.
Download this e-book to learn how to create a positive customer sales experience and drive improved revenue by:
- Understanding a customer’s business, challenges, and priorities.
- Implementing the right digital tools in the right way and using data insights at the right time.
- Changing the way you think about customer engagement.
- Aligning buyers and sellers.