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In the era of big data, organizations and enterprises are keen to get the maximum advantage from their data. This is not an easy task when we take into consideration Gartner's benchmarks of Big Data: high velocity, high volume, and high variety. Inherently, Big Data poses a challenge, when it comes to deriving practical insights from it. Let's see how it is beneficial for organizations to have an enterprise data strategy in place to deal with the concerns pertaining to Big Data analytics.