In late 2015 Fifth Quadrant undertook research, commissioned by LogMeIn, to record consumers’ thoughts on and experiences with B2C (Business to Consumer) organisations in IT services, telecommunications and retail with an online presence.
From the data, five key trends stood out. This book takes a look at these trends and what they mean for businesses across South East Asia.
By leveraging the lessons derived from the research businesses can better serve their customers, driving increased loyalty and customer success.