Engagement, Business Value: How to Deal with the 21st Century Customer

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Provided by: Microsoft
Topic: E-Commerce
Format: Videos
In a recent study, McKinsey found customer engagement to be the #1 concern of executives. What is customer engagement? Who's done it well? Who hasn't?
Author and thought leader Paul Greenberg shares how to help drive customer engagement and make your business successful in the 21st century.

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