Enhanced Context Based Mobile Advertising System

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Provided by: Creative Commons
Topic: Mobility
Format: PDF
Mobile advertising is becoming popular due to the development of wireless technologies. Utilization of location based services will be helpful for location based advertising to both individuals and also the businesses. Location-based advertising not only helps to improve sales in a particular area, but can also improve brand awareness among potential customers and guide them to the shops which they may be unaware of. This paper aims at providing an intelligent context based mobile advertising system based on the location and priority of the user which will display the advertisements based on the location selected by the user and also the priority which is set by the user.
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