International Journal of Innovative Research in Science, Engineering and Technology (IJIRSET)
PMSE, Personalized Mobile Search Engine has been developed to display any user desired result or re-ranked result in accordance with the User Given Query (UGQ) which includes content and the location of the user. It works efficiently with the help of ontology-based, multi user profile. User preferences are framed based on the click-through data, ARM (Association Rule Mining) and the author proposed techniques such as spying technique and novel voting method. Query processing is another important aspect which is been supervised by content ontology agent and location ontology agent, query typed (geo or non-geo) and users' location (using GPS) respectively.