International Journal of Emerging Technology and Advanced Engineering (IJETAE)
Electronic commerce, commonly known as ecommerce, is widely spread but not yet widely accepted due to various factors. Summarizing it will point towards one common factor i.e. 'Human Factor' in form of thinking and then acting towards overall ecommerce activity, called as 'Trust Factor'. Trust factor gets affected due to instances or rumors of problems, arrived in overall ecommerce activity. No matter whose action is affecting trust of whom, most hampered is success of ecommerce. Online auction are one of the most successful types of electronic markets.