Enterprise Data Analysis and Visualization: An Interview Study

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Provided by: UC AB
Topic: Big Data
Format: PDF
Organizations rely on data analysts to model customer engagement, streamline operations, improve production, inform business decisions, and combat fraud. Though numerous analysis and visualization tools have been built to improve the scale and efficiency at which analysts can work, there has been little research on how analysis takes place within the social and organizational context of companies. To better understand the enterprise analysts' ecosystem, the authors conducted semi-structured interviews with 35 data analysts from 25 organizations across a variety of sectors, including healthcare, retail, marketing and finance.
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